During the Arnhem Mode Biennale 2005, fashion designer Mary-Lou Berkulin was invited to show her collection Turmoil as the premiere exhibit in the newly constructed station-side Essent building in Arnhem. Reviving the strong typographic spirit of Mary-Lou's Turmoil collection identity from earlier collaborations Jeff Ramsey, Renda Morton and myself designed the ehibition space as a 3-dimensional poster which occupied the entire lobby of the building and could be seen from the Arnhem Central train station platform as well. All the print media as well as the website echoed the structure of the exhibition space. To view the exhibition website click here: http://www.turmoil_shift.com/invite